There are quite a few women's fitness magazines available. Shape magazine is made to promote an overall healthy lifestyle for women of all ages. Rather than emphasizing sexiness and beauty, the initiator attempts to encourage all around positive lifestyle choices and changes for women.
This is a pretty traditional magazine, printed on paper in the normal magazine format. The cover looks clean and organized, with the main features listed in colorful type. It contains cover stories, and multiple sections on different aspects of a healthy lifestyle, such as fitness and diet. It is a monthly magazine, and can be delivered right to your home. I feel most people would read this at their house. They may also find it in a doctor's office or a gym.
I believe the purpose of this magazine is to promote healthy living and to help people reach their fitness goals. However, I still feel like they want to entertain, which is why they include fashion and beauty tips, reader involved polls, and product reviews.
As a reader, I mainly just want to enjoy the magazine and get some entertainment out of it. I expect that after reading through this magazine, I will have a few new fitness or health tips that I can apply to my life. I expect new workout routines and also a few easy recipes that I can try out.
